March 17th, 2010

Corporate Good

As parents, we have a tough enough job being role models. When we expose our kids to society, many behaviors out there challenge what we teach our children. They might come home with new words, new ways of interacting and engaging. When I started this company, I set out to develop a brand and a philosophy that mirrored my positive approach to raising my family. The old cliche that it takes a village to raise a child, doesn’t work very well when the village is corrupt, unfriendly and negative. Everyday, I encourage my children to think positive, to surround themselves with others that enhance their lives, to accept and tolerate differences in others, and to celebrate every little joy they find in this world. They watch me smile and say hello to everyone that I see, and they know, as long as they are with a trusted adult, they too can say hello. No matter what negative circumstances we are faced with on a daily basis, we can always find a positive to balance it. Thanking others when they are giving, kind and friendly is one of these positives.

As I started the new year, I struggled with the decision to continue blogging. There are so many responsibilities in running a business, that I fought to find time and content to write a blog. What could I write about that would align with my brand? I decided that thanking others for their positive impact on society, which ultimately supports my guidance as a parent, was a good way to start. A testimonial of sorts, not about products, but about companies and people I interact with who enhance the lives of others. Those who display simple good manners, who are giving and friendly, who think about others before themselves are worth sharing. I figured the best way to celebrate the little joys in my world was to write about them.

So for my first entry, I’d like to highlight a company whose philosophy of wholesome transcends into not only their chicken, but into each and every employee.

Last week, I took my six year old daughter into Chick-fil-A for the first time. She is a burger fan, but has recently acquired a new found love for chicken. I have always had good experiences at the drive-thru, but rarely go inside. I knew Chick-fil-A had a christian foundation and have always heard they treat their employees and customers with respect. Being raised a catholic, I witnessed many christian behaviors falling to the wayside once outside the church doors. And I may be the last to know, but Chick-fil-A practices what they preach.

The employees behind the counter were polite and friendly. How refreshing to see a smile and total focus on the customer. Then, the cashier said he would bring the food to our seat. I figured it was due to how busy they were, but then I noticed other employees doing it for all families. THEN, he said he’d be glad to get us any condiments or straws or napkins. Are you kidding me? I don’t have to leave my child at the table, looking over my shoulder to make sure she stays safe? What is even more amazing, is the effect it had on the customers. Everyone was happy, polite and friendly as well. I often tell my children when you change your behavior, others will too. The atmosphere was so pleasant and relaxing, and I believe it’s because of the genuine respect shown by their employees.

Chick-fil-A is a company that stays true to their philosophy, going above and beyond to make their customers’ experience rewarding. Too often corporate greed and corruption make the news. How reassuring to know that there are companies whose success is well deserved. I want to thank them for being good role models for those they employ, our society and our children.