April 6th, 2010

Why Moms Make Great Entrepreneurs

When I started this company back in 2007, I had no idea what I was in for, but now I realize being a mom gave me some essential qualities necessary to succeed.

Moms all run businesses.  The business of raising a child.  I am sure you have seen the numerous talk shows and chain mails that comment on the amount of money a mom should make, because we wear so many hats. But, we know that no amount of money can compare to the expeirence of being a mom.  The quality moms possess that makes it all worthwhile, without making a cent, is the innate sense to nurture.  Oddly enough, it is this same quality that stands to bring in the mother load for businesses.

There are many successful mompreneurs.  Maybe it’s because without consciously realizing it, they run a business like they raise a child.

Being a mom is about finding your way through sleepless nights without much reward.  Juggling daily activities that have an expansive range.  We routinely do what is necessary for our children.  We feed them, we wait, and they begin to grow.  We love them, we wait, and a personality begins to develop. We hold them steady, we wait, and they reach for the table and take baby steps towards independence.  We watch them fall, we wait, and they pick themselves back up.  We teach them, we wait, and they start making their own decisions.  We spend a life guiding them, continuing day in and day out,  collecting bigger and bigger rewards along the way.  The only one we need, is self satisfaction.  Being able to marvel at being a part of such an awesome opportunity. We don’t need accolades for our children’s successes, but the guilt we might feel for their mistakes, ultimately drives us to do better at our jobs.

Being an entrepreneur is the same process.  You spend months, if not years, researching.  Many sleepless nights follow without reward.  You juggle marketing, sales, developing a website, developing a brand, a logo and identity.   You keep on feeding the business, day in and day out,  and it begins to grow. You manage employees. You relish in the little successes. The trials and errors are the catalyst to improved decisions and ideas.  You hope, eventually, the business will take on a life all it’s own and become self sufficient.

Being an entrepreneur and a mother can be thankless jobs at times.  But being a nurturer, gives you an advantage.  Patience is inherent to nurturing.   It provides strength and the drive to face challenges and risks, no reward required. All entrepreneurs want success, but moms may be the most successful, because they know the outcome is well worth the wait.